Food For Thought: Beef

A steak's journey from farm to table is crucial in ensuring the meat maintains its quality and freshness.

That delicious Canadian beef meal you’re enjoying is the product of a series of businesses and producers, each of whom plays a distinct role in the process.

Have you ever taken the time to think about how meat goes from the cow to your market’s cooler?

A McDonald’s pilot project in Canada has successfully tracked nearly 9,000 head of cattle from birth to beef through a fully verified supply chain, resulting in the equivalent of 2.4 million beef patties for McDonald’s Canada.

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.

How famous financial institutions bankrolling beef traders incentivise a chain of activity that links the destruction of vital rainforest to the food in our shops.