Food For Thought: Beef

A steak's journey from farm to table is crucial in ensuring the meat maintains its quality and freshness.

That delicious Canadian beef meal you’re enjoying is the product of a series of businesses and producers, each of whom plays a distinct role in the process.

Have you ever taken the time to think about how meat goes from the cow to your market’s cooler?

A McDonald’s pilot project in Canada has successfully tracked nearly 9,000 head of cattle from birth to beef through a fully verified supply chain, resulting in the equivalent of 2.4 million beef patties for McDonald’s Canada.